Conference

On 11.10.2019 the Estonian Chamber of Agriculture and Commerce together with Estonian University of Life Sciences are organizing international cooperative conference: “Marketing – Creating a Brand and Bringing it to the Market”.

The conference will take place in Tartu, in the assembly hall of Estonian University of Life Sciences, Fr. R. Kreutzwaldi 1A, 51006, Estonia. As the number of seats is limited, we kindly ask you to register before on the following link: https://forms.gle/GpcdZ28Uhr8hKpKZ9

The conference is moderated by Olav Kreen, chairman of the Council of the Estonian Chamber of Agriculture and Commerce.

Agenda 11.10.2019:

09:30-10:00 Registration and coffee

10:00-10:10 Opening speech – prof. Rando Värnik (professor of Estonian University of Life Sciences, the Institute of Economics and Social Sciences and the leader of cooperative long term knowledge transfer program) and Olav Kreen (chairman of the Council of the Estonian Chamber of Agriculture and Commerce)

10:10-10:15 Welcome speech – Mait Klaassen (rector of Estonian University of Life Sciences)

10:15-10:30 Welcome speech – Mart Järvik (Minister of Rural Affairs of the Republic of Estonia)

10:30-11:15 Umberto Di Pasquo – „European Agri-Cooperatives – the Importance of Communicating Their Brand Attributes in Public Affairs.“ (senior policy adviser of Copa-Cogeca, EU)

11:15-12:00 Prof. Dr. Julian Voss –  „Low Budget and Viral Branding for Agribusiness Cooperatives – Insights from Science and Practice“ (PFH Private University for Applied Sciences Goettingen, Germany)

12:00-13:00 Lunch

13:00-13:45 Asso Lankots – „Brand development on the basis of the values of the owner. Example of Lantmännen Unibake (SE) and Leibur (EE)“ (head of Lantmännen Unibake Fresh Bread Baltics, member of the board of AS Leibur, Estonia)

13:45-14:30 Dan Mikkin ja Priit Põllumäe – „Creating of the umbrella brand of the forest cooperative: how to see the forest behind the trees“ (Brand Manual OÜ and Metsaühistu (forest cooperative), Estonia)

14:30-14:50 Coffee break

14:50-15:10 Joel Ostrat – „Branding through a person“ (MaitseElamused and Gustav Grupp, Estonia)

15:10-15:30 Meelis Mõttus – „The magic and pain of marketing“ (OÜ Lõunapiim and Metsavenna Turismitalu OÜ, Estonia)

15:30-16:30 Discussion:

Hardo Pajula, the leader of Edmund Burke Association and prof. of free economic thinking in Estonian Business School;

Umberto Di Pasquo, senior policy adviser of Copa-Cogeca regarding cooperatives;

Asso Lankots, head of Lantmännen Unibake Fresh Bread Baltics, member of the board of AS Leibur;

Dan Mikkin, Brand Manual OÜ;

Priit Põllumäe, Metsaühistu (forest cooperative);

Meelis Mõttus, OÜ Lõunapiim and Metsavenna Turismitalu OÜ

moderator: Olav Kreen, chairman of the Council of the Estonian Chamber of Agriculture and Commerce.

16:30-16:35 Closing of the conference – Olav Kreen (chairman of the Council of the Estonian Chamber of Agriculture and Commerce)

 

Participation in the conference is free of charge for everybody who is interested in cooperative action. Organisation of the conference is supported from the European Agricultural Fund for Rural Development. There will be simultaneous translation from Estonian to English. Additional information: program assistant Liis Võlli, liis.volli@emu.ee, +372 51 62 999.

 

Together we do better!